MONTICELLO, Ark. – UAM Athletics has announced a new partnership with Influxer to provide its student-athletes with the opportunity to monetize their name, image, and likeness (NIL) with personalized merchandise, it was announced Friday, August 30.
Influxer, a licensed vendor for the University of Arkansas-Monticello, will host a complete NIL merchandise store for all Boll Weevils and Cotton Blossoms who opt-in. The stores will feature officially licensed apparel with their names and jersey numbers for purchase.
“We are excited to be able to help our student athletes grow in the NIL era,” said Athletic Director Hud Jackson. “UAM and UAM Athletics will always try to grow our brand and the brand of our athletes!”
Every UAM student-athlete who participates will be provided a personalized web page housing their merchandise. The Influxer team will manage all fulfillment and customer service while collaborating directly with student-athletes on creative elements, product creation, design, and marketing.
Keith Miller, Influxer VP added, “Influxer is excited to work with Arkansas at Monticello because Catie Tapp and the administration understand not only the immediate benefits of working with us, but also the long term resources for their student-athletes. NIL is not simply transactional, but an opportunity which Influxer wants to further into the development process for their student-athletes”
All fans can visit Arkansas-Monticello’s Influxer Link to purchase the co-branded NIL apparel.
Influxer is partnered with over 300 universities, including fellow Great American Conference schools; Oklahoma Baptist, Arkansas Tech and Henderson State.
